A place to participate in conversations that relate to me at all levels of daily life. A place for emotions and passionate discoveries
Social Media Week
Social Media Week came and went very fast. It extended from February 13th to February 17th in many cities around the world. I had the extreme pleasure to attend the whole week in New York and went there from Tokyo. While one may say that Tokyo has nothing to envy New York in many respects that hold the statement true, in this particular topic there was certainly quite a lot to envy. All New York sessions were packed with leading content and advise to put knowledge into action right away. Knowledge that made people like
read moreKohaku Utagassen 2011
The 2011 Edition 62 of the Kohaku Utagassen saw the ladies (akagumi) win after seven years of losses to the guys (shirogumi). Akagumi won rightly and fairly beating the guys on every count from the beginning of the show. Starting with a mature and solid performance of Ayumi Hamasaki, the ladies set the tone right. The first half of the event was a landslide in their favor with heavy winning hitters such as AKB 48, Manachan and Kana Nishino. In a 4.5 hour show that extends from 7:15 to 11:45pm, by 8:45, the ladies had
read moread:tech Tokyo 2011. Day 3 (Oct 28th)
The day of engagement and gammification On this 3rd day of ad:tech Tokyo 2011 we explored customer relationships, story telling and engagement under a playful approach. Early in the day we learned from Razorfish that we live in a world of change and that Marketing is everything we do to make a product unique. We are dealing with complicated and more granular channels of communication and interaction so, when in doubt we must “do.” Take-aways from the early morning: 1. Change reality 2. Think like a product developer 3. Come
read moread:tech Tokyo 2011. Day 2 (Oct 27th)
The day started with the traditional key note in which we learned two important things about local and international trends. 1) Social media is well established in the US while it is a revolution in Japan 2) Mobile is well established in Japan while it is a revolution in the US These two trends set the tone of the day. Tone that was followed by most sessions conducted throughout the day. We learned from adidas that engagement equals participation and that in today’s world we can’t afford to stop user participation
read more